One of the greatest commercials of all time was the Jhoon Rhee “Nobody Bothers Me” commercial of the late 70s and early 80s. Anybody who grew up in the Washington, DC area during this time probably still has the words memorized. Nils Lofgren did the song (Nils, of Bruce Springsteen and the E Street Band fame, also did “Bullets Fever,” another local classic). The commercial (see http://www.youtube.com/watch?v=n7PEMGuA6tw) was one of those commercials that was just played all the time.
Legend has it that the cameraman or producer suggested that Tae Kwan Do Grand Master Jhoon Rhee’s son and daughter do the ending to the commercial, they did, and the rest is history. I got to meet Jimmy Rhee, Jhoon Rhee’s other son who was not in the commercial earlier this year. We discussed strategies for kids with autism and ADHD. Rhee’s website is http://www.smartcoach.us/. He does coaching based programs for kids with ADD.
Back to the commercial – there was just something about it. It was great but it was also cheesy. It was definitely a part of the history of Washingon, D.C. 30 years ago.
When you take Jhoon Rhee self-defense, then you too can say
“Nobody bothers me. Nobody bothers me.”
Call USA-1000. Jhoon Rhee means might for right!
“Nobody bothers me.”
“Nobody bothers me either!”
Tags: commercial, Jhoon Rhee, Nils Lofgren, Nobody Bothers Me, Tae Kwan Do
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